Real-world product data, from runners with receipts.
SubRunGear lockers hold gear backed by verified usage — runs runners logged or uploaded themselves, tied to specific shoe generations, gels, and race-day kits. For brands, that becomes post-purchase intelligence no ad platform, seeding campaign, or retail report can produce.
True retirement mileage
How many kilometres your shoes actually last before runners retire them — per generation, from verified logged and file-synced runs, with retirement notes.
The repurchase moment
When a pair is retired, the runner sees replacement options in that moment. Measured end to end: retirement, offer shown, click.
Race-day kit share
Which shoes and which gels appear together in real race-day kits — the only window into race-morning choices that isn't a survey.
Measured seeding
Seed product to creators and see verified kilometres accrue on public lockers — proof the shoe was run in, not photographed once.
Ready to publish listings?
The brand portal is live: onboard, get verified, and publish gear runners can add straight to their lockers. If your brand isn't in our catalog yet, the onboarding flow lets you request it.
Onboard your brandHow the numbers stay honest
Everything is aggregated and anonymised: no per-runner data, ever, and any figure built from fewer than 20 owners is suppressed. Strava-synced activity never feeds brand reporting — only runs users logged in SubRunGear or uploaded as files. Sponsored placements are always labelled, organic locker content and AI recommendations are never for sale, and every report states its methodology. That discipline is why the numbers are worth having.
Request the sample insights report
We'll send a methodology preview built on live data, and follow up within two business days.